October is [Fill in the Blank] Awareness Month- A Guest Post for "The Public's Health"

Today I had the pleasure contributing another guest post on "The Public's Health".  The blog is a collaboration between the Drexel University School of Public Health and Philly.com.  In multiple posts each week, the authors highlight contemporary, historical, and ethical matters that challenge public health professionals.

In today's post, I examine health "awareness campaigns" and discuss their effectiveness for improving public health.

What do you think:  Is the public burned out on annual health observances? Or are they effective in helping to prevent illness/disease? In what other ways can organizations and individuals become more action-oriented to help improve the public’s health?